So if you haven’t heard yet, or if you can’t tell by the featured pic, the Pantone Color of the Year for 2018 is ULTRA VIOLET! I’m really excited for this so I had to write about it!
About a week ago, Pantone released the news of the color for 2018 and got some mixed reviews in return. While scrolling through comments on Instagram, some people were disappointed, calling the color, “obnoxious,” and “not feeling it.” But to the contrary, it is a lot more than just the visual color that matters, no matter if you like it or not. Colors are chosen for a reason, they mean something. I think this bold choice by Pantone is a metaphor for change in 2018. For the past couple of years, Pantone’s color of the year has been somewhat-soft pastels, and I personally think it was smart of them to change it up.
I’ve seen many bloggers and influencers say that 2018 is going to be a great year of bringing things to fruition — completing things you start, reaching your goal weight, breaking glass ceilings, etc.. And by the looks of the color of the year, Pantone agrees. This eye-catching purple, reminiscent of “royal” purple, means business! It is deep and questioning, feminine yet masculine. I’m so ready for this next year as the theme of it seems to be mindfulness and action. I think it’s safe to say that we are all ready to dive deeper into what life really has to offer and to do this, people will have to take serious action in their lives in the next 12 months. Ultra Violet perfectly represents this adventurously-changed mindset.
I’m very interested in psychology, what makes people do the things they do, and how this ties into design. Later this week, I will be writing a blog post on my major at college, User Experience (UX), and explaining further what that actually is. I think this post really ties in with UX nicely because colors have the ability to influence people. For example, what do you think of when you see the color purple? For many, it is correlated with wealth, royalty, and value (for example: Crown Royal). Also, don’t forget the history of the color purple as well! The color was simply hard to come by a very long time ago, and those who could pay for it, a.k.a., the wealthy, were the ones who wore it.
What does this mean for design? Well, I’m predicting more bold layouts and more designs that take chances in the next year. I believe people will be more apt to play around with patterns and we just might see some more color-blocking like we did back in 2011.
We’re not playing around in 2018; its time for the real deal! What does your favorite color mean to you?